5 tips for owning multiple websites for one company
Running a website requires time and attention. But what happens if you have two or more websites to manage? How can it affect your content management? And most importantly, what effective content management system is used in handling multiple websites?
Why companies own multiple websites
Maintaining one business website is tedious. It is even more difficult when you have multiple sites. However, some do it because they have a business case for it, such as:
1. New products or services
When brands plan to launch a new product or service different from their original business niche, they build a new website for each.
Let us take Tesco, for example. Tesco is well-known as a grocery store. At the same time, it also offers Tesco Bank, Tesco PLC, and Tesco Careers, each with its own website.
Companies create multiple websites to refine their audience segmentation and targeting. It also makes it easier to sell off a part of their business if they want to change direction with their brand.
Companies with global reach tend to localize their websites, so each of their websites uses a different country code top-level domain name (ccTLD) depending on which country they cater to. Doing so lets companies localize their content, set the right currency, and use the intended location’s language.
Nintendo is an example:
3. Brand protection
Having multiple websites can also protect their brand. For example, some companies take the domain of their common brand misspellings and redirect their correct website page. It is quite costly and tedious, but it prevents squatters or malicious entities from using their domains.
How it affects content management
If you have a similar business case where it calls for you to create additional websites for your company, you must prepare for the potential challenges you will face. The most common is running the risk of duplicate content. If you have very similar content from your main site that you will only have to repurpose or spin content, you may reconsider owning multiple sites, as this could only hurt your SEO.
A decentralized setup also makes it more time-consuming to manage content for different websites. When you have more sites, it means you have to make more content. This also calls for more comprehensive content and keyword strategy.
Additionally, multiple sites call for using different CMS for each site, making it a costly endeavour.
5 tips for managing multiple websites
Owning multiple websites has its benefits and challenges. To be successful, consider applying the following tips:
1. Choose the right CMS platform
Opt for a multi-site CMS. It provides you with a single user interface to manage individual websites and their domains simultaneously.
There are many benefits to utilizing a multi-site CMS solution. For one, you can save up time and costs. Having a single CMS for multiple websites makes it easier to maintain and monitor your operations, minimizing IT security risks.
A multi-site solution can also streamline and simplify content management across multiple websites. It allows you to update and publish content without having to switch tabs or apps in the process. You can also easily create new websites and configure them to adhere to your brand guidelines.
2. Leverage multi-user management
It is common practice to assign different users for each website you operate. In doing so, each of these users have their own set criteria and permissions. This is to prevent other users from accidentally accessing parts in your multi-site infrastructure they are not supposed to.
But the biggest disadvantage to this system is that each site will end up having their own user database. As a result, it can be both time-consuming and costly to manage all these databases at the same time.
Fortunately, there are third-party solutions that will allow you to manage all your users from different sites into a single platform. The best content management system example for this is a headless CMS like Codelia. It works without a database so you can create and assign unlimited custom user roles for your multi-site management.
3. Create a common asset repository
One of the biggest challenges when handling multiple websites is managing all common assets. This includes blogs, articles, videos, and other multimedia files. So aside from centralizing user management, you should also unify all resources into a single platform.
This task can be made much easier and simpler by having a multi-site single interface and login. It stores all your content in one place. This allows you to organize and group them together for easier access and search.
Having a common asset repository can also help eliminate duplicate content in your websites. It ensures that all documents and resources are automatically updated whenever there are changes made in the central document.
So check out some of the top free content management system to find out which ones can help centralize your resources.
4. Don’t replicate content
A common mistake when creating and adding new websites for your business is to replicate content instead of making new ones. Others believe that this can help them dominate SEO and secure more spots in the search results. However, this might actually do more harm than good on your online reputation.
Hence, you should think carefully on whether it is the right time for you to add new websites for your brand. If you end up creating identical websites in the end, then it might make more sense to just merge them instead. This is especially true when you are selling the same products and services in all your websites and none of them are ranking in search engines.
5. Connect your websites together
With over 1.88 billion websites on the world wide web, it can be tough for your websites to reach your intended audience. Thankfully, there is a way to boost your rankings in search engines for all your websites. And that is by linking them together.
By linking your websites together, you get to share link authority and prevent users from wandering off to a different domain outside your brand. You can do this by inserting links of your other websites in blog posts, logos, and other content.
There are many ways to improve your brand awareness. Leveraging public relations careers, for one, allows your company to create an influential and appealing image to the public through various media platforms.
As your business starts to branch out, having multiple websites can also help boost your digital presence. Fortunately, there are numerous tools available to help you create and manage multiple websites at once. Check out Codelia to find out more about the benefits of leveraging a headless CMS.
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